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Nintendo Case Study: from Wii to the Switch

Ask any gamer today about the Nintendo and if they were like every other early 90’s kid, you’ll watch them trip down memory lane while being nostalgic about Donkey Kong and Super Mario. Yet, there’s only few who know of their struggles and how Nintendo bravely fought to remain at the top of their game from the Wii to the Switch. 

The Problem:  

Before Microsoft and Sony dominated the gaming markets, Nintendo had reigned at the top of the game for a long period. However, their prolonged focus on simplicity and lack of innovation accompanied by the poorly marketed release of Wii U in 2012 led to operating losses for the company for three consecutive years.  

The Solution: 

So how does one tackle competition when newer brands uprise with their modern and futuristic games? By beating them at their own game—pun fully intended!  

By introducing the Nintendo Switch in 2017, they revolutionised their company with the integration of the hybrid handheld device and the console that now allowed gamers to play on television and their mobile screens. In addition to this, Nintendo corrected the long loading times of the Wii U for more efficient and easier use.  

The Outcome: 

Thus, what did Nintendo gain from this innovative creation? Well, the sales of Wii U tripled and Nintendo saw a 500% jump in profits – making it the fastest-selling console in US history. 

Desperate times indeed call for desperate measures as the creative solution that did not stray from the company’s simplicity led to higher sales and boosts in the company’s profits. This is a clear statement of how one must be willing to occasionally take risks and bring changes in order to stay fresh and afloat.   

 

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